Drupal Ubercart is the traditional way of deploying a e-commerce on drupal. In this presentation we will discuss how to create and develop a fully working site, by using ImageCache, CCK, Views, Views Slideshow and other modules.
Plenty of customization will be achieved by using the simple theme Zen, while resorting to Semantic Views, Panels, Quicktabs and Block Class modules.
We will also explain how to use social modules, like Flag, Fivestar and AddThis to increase interactivity in the site and exposure to the web.
Regarding performance, we will explain what to do and what not to do, to avoid problems with caching, specially when using Views and Panels caching, Cacherouter and other modules.
Additionally, some Ubercart related modules might be covered, like UC Addresses, UC Advanced Catalog, UC Views, UC Multiprice, UC VAT and UC VAT number.
Because of lack of ported modules and time issues, this presentation will talk about Drupal Ubercart module, but not about Drupal Commerce module, the evolution of e-commerce in Drupal, as originally intended. For that, consult the presentation "Drupal Commerce: Meet the next generation of e-commerce solutions with Drupal", by Pedro Cambra.